Montpellier Business School
Master of Science

Programme overview

The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will find out what digital marketing is in a customer centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developping and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.

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Access

From bac+3 to bac+4

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Diploma

MSc

Level
Level

Bac +5

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Rhythm

Full time

calendar
Intake

September 2022

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Language

English

OBJECTIVES:

  • Understand what digital marketing and an omnichannel strategy is.
  • Drive digital marketing strategies through customer-centricity approach.
  • Implement an omnichannel strategy focus on the customer journey.
  • Define creative and innovative digital metrics to measure the customer experience within your organisation.

CAREER

  • Digital Marketing Specialist
  • CEM/CXM Specialist
  • Marketing Manager
  • Web Campaign Specialist
  • Business Analyst
  • Marketing and Communications Consultant
  • Brand and Client Experience Designer
  • E-Commerce Manager

Admission process

CHECK THAT YOU MATCH ENTRY REQUIREMENTS

The MSc programmes are open to students with three or four years of studies after high school and do not require prior general or technical knowledge related to the subjects.

  • Students who hold a 3-year degree (Bachelor’s degree or equivalent) will join the 2-year MSc.
  • Students who hold of a 4-year degree will join the 1-year MSc.

PREPARE THE FOLLOWING DOCUMENTS & TEST RESULTS :

❑ CV (in English) 

Cover letter (in English)

❑  One identity photo (jpeg)

❑  Copy of the highest degree in the original language and academic transcripts of the last three years of studies.
For documents that are not written in French, English or Spanish, please provide also a certified translation into English or French.

❑  Copy of your academic transcripts of the last 3 years of studies

❑  Copy of your ID (e.g.passport)

❑  English test (if you have one)

Montpellier Business School English test

English Scores :

  • For MSc 1 Year : 790 Toeic, 70 ICIMS, 88 Toefl IBT, 6 IELTS, 110 Duolingo English Test,
  • For MSc 2 Years : 770 Toeic, 68 ICIMS,  86  Toefl IBT, 6 IELTS, 108 Duolingo English Test

Note : Tests are valid for two years after the exam date

Candidates whose official language is English or candidates who studied at least 1 year in English before joining the Programme will be exempted from the test.

AND COMPLETE THE ONLINE APPLICATION​​

SELECTED CANDIDATES WILL BE SCHEDULED FOR AN ADMISSION INTERVIEW

(via video call)

Tuition fees

  • 1-year MSc: 15,500 €
  • 2-year MSc: 24,000 €
  • Payment by installments available
  • Individual scholarships may apply

(up to 2000€ scholarship according to admission results)

Applying early will increase your likelihood to get a scholarship (number of granted scholarships are limited and still depends on your admissions results at MBS).

UPCOMING EVENTS

Sign-up and join our upcoming events online, events will be updated on this page on a regular basis.

  • Drop-in sessions: live sessions where you will get to discuss with current international students at MBS 
  • Webinars: presentations about MBS programmes led by the Admissions staff.

DATE

TIME (CET)

Event

SIGN-UP

Dec. 13 PMDiscover a top Business School in the South of FranceLink to come
Dec. 86 PMWhich Masters of Science is right for you?Link to come
Dec. 15

12 PM and 6 PM

DROP IN SESSION: Meet our current students, get tips about your programme, studying in France and at MBS, finding accommodation and more)

Link to come
Jan. 124 PMStep up your career with one of our Masters programsLink to come
Jan. 2211 AM to 1 PMDROP IN SESSION : Meet our current students, get tips about your programme, studying in France and at MBS, finding accommodation and more)Link to come
Feb. 212 PM to 7 PMOPEN DAY – Meet MBS representatives and current students to discuss your study planLink to come
Feb. 94 PM to 5 PMMeet the MSc AcademicsLink to come
Feb. 2312 PM to 1 PMDROP IN SESSION : Meet our current student (Get tips about your programme, studying in France and at MBS, finding accommodation and more)Link to come

Download our brochure

Need more information on this programme (course, calendar…) ? Download the MSc brochure.

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