Montpellier Business School

DELRE Sebastiano

Position Associate Professor
Academic department Marketing, Sales, & Branding
Selected intellectual contributions

DELRE, S., P. SEKERIS, "Competition and strategic budget choices in the motion picture industray.", Journal of Industrial Economics, September 2023, vol. 71, no. 3, pp. 728-769

LUFFARELLI, J., S. DELRE, P. LANDGRAF, "How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years.", Journal of the Academy of Marketing Science, May 2023, vol. 51, no. 3, pp. 598-616

DELRE, S., J. LUFFARELLI, "Consumer reviews and product life cycle: On the temporal dynamics of electronic word of mouth on movie box office.", Journal of Business Research, February 2023, vol. 156, no. February 2023, pp. 113329

SANCHEZ SANCHEZ, C., J. BOYSSELLE, S. DELRE, ""Learning by doing" as a trigger for innovation and frugal behavior of students in internships.", Recherches en Sciences de Gestion (anciennement Revue Sciences de Gestion), June 2023, vol. 156, no. 1, pp. 309-340

BOYSSELLE, J., C. SANCHEZ SANCHEZ, S. DELRE, "Innover en période de crise: les étudiants alternants plus Précieux que jamais.", The Conversation, April 2020, vol. Avril, no. 2020, pp. /

DELRE, S., C. PANICO, B. WIERENGA, "Competitive strategies in the motion picture industry: An ABM to study investment decisions.", International Journal of Research in Marketing, January 2017, vol. 34, no. 1, pp. 69-99

DELRE, S., T. L. J. BROEKHUIZEN, T. H. A. BIJMOLT, "The effects of shared consumption on product life cycles and advertising effectiveness: The case of the motion picture market.", Journal of Marketing Research, January 2016, vol. 53, no. 4, pp. 608-627

BROEKHUIZEN, T. L. J., S. DELRE, A. TORRES, "Simulating the cinema market: How cross-cultural differences in social influence explain box office distributions.", Journal of Product Innovation Management, January 2011, vol. 28, no. 2, pp. 204-217

DELRE, S., W. JAGER, T. H. A. BIJMOLT, M. JANNSSEN, "Will itspread or not? The effects of social influences and network topology on innovation diffusion dynamics.", Journal of Product Innovation Management, January 2010, vol. 27, no. 2, pp. 267-282

CELHAY, F., S. DELRE, L. MAGNIER - "How to use factorial ANOVA to compare the main and the interaction effects of 2 packages variables on consumer attitude." - 2023

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